Gentrification and the hipster
Inner-city neighbourhoods in recent decades have been gentrified as more affluent residents and businesses colonise formerly working class, migrant or Indigenous areas of inner cities. Gentrification takes place over a long time and in particular phases.
The first to colonise an area are “renter gentrifiers”. They are responsible for making the place hip or edgy through alternative music and art, underground fashion and an embryonic start-up business culture.
This in turn attracts better-resourced gentrifiers who share the same cultural tastes as the renter gentrifiers but have money. This creates demand for a range of retail outlets, such as artisanal bakers, micro-breweries, tattoo artists, vintage fashions, vinyl record stores, independent bookstores and, most importantly, abundant bars, cafes and coffee shops.
These businesses are stereotypically run by hipsters, a subculture easily recognisable by their carefully curated full beards (male), artistic or ironic tattoos, skinny jeans and other vintage accessories.
Hipsters are often disparaged for their lack of originality, for championing a look that mimics a historical period they never experienced. As Jake Kinsey writes sarcastically in a whole book that derides hipsters: