Firstly, the developer of The Langston in Epping, Cbus Property, acquired the services of street artist Andrew Dennis to create a mural along a path that leads to the sales office of the three-tower development.
The idea was to make the area appealing to pedestrians using the walkway that connects Langston Place to Chambers Court.
The next project to gain more community traction is The Langston Weekender, a festival taking place from Friday evening, November 30, to December 2.
The event will present uber hipster foodie favourites such as Knafeh bakery, Koi Dessert and Brickfields bakery along with food trucks to include Burgers by Josh and The Wienery.
An off-street venue, The Underground will be equipped with a bar and showcase live music performances. There will also be family-friendly activities, market stalls, public art and children’s entertainment.
Cbus Property ceo Adrian Pozzo said the festival would “showcase the future Langston precinct and help the public conceptualise what is coming to The Langston”.
Apartment sales in The Langston got off to a strong start earlier this year when two penthouses sold for stellar prices of $2.75 million and $2.5 million.
Recent incentives have been introduced to pique buyer interest.
A 5 per cent deposit offer allows buyers to pay 5 per cent upfront and the remaining deposit balance in six or 12 months.
The refer a friend strategy is where existing buyers introduce friends and family to the development and are rewarded with a $2500 Westfield voucher if there is a confirmed sale.
Mr Pozzo was confident the softer market would not have a long-term impact on sales.
“In line with the general market shift, sales at The Langston have slowed in recent months but we are still confident the quality of our build will shine through and sales will pick up again in 2019,” Mr Pozzo said. “We feel that none of the surrounding Epping developments offer buyers what The Langston can offer.”