The news comes less than a week after Veriu announced its foray into the Melbourne market, with a 111-key hotel at the historic Munro site at Queen Victoria Market.
The rapidly-expanding hotel chain acquired 13 hotels from the Punthill Apartment Hotel Group, and has at least three Melbourne hotels in its immediate pipeline.
The strategic partnership will allow the developer to hold and retain ownership of the proposed hotel and retail components of the Johnston Street project — part of a longer-term outlook, Gurner says.
“Our diversification into commercial and now, hotel developments, allows us the flexibility to retain ownership over a number of these sites.
“Our dual model allows us to also offer the luxury hotel services to the owners of our residences, too, so a resident would be able to valet-park their car, order room service and request a nightly turn-down service, to deliver an unparalleled living experience in a way that is not currently offered on a local scale.”
The developer said that initial concepts include a hotel bar and rooftop pool along with a porte-cochere and valet.
“Our proposed hotel and residences complex is located adjacent to the Cultural Arts Precinct [and] will help establish this part of Collingwood as one of Melbourne’s most important cultural and residential pockets.”