Property Development

Lessons in Retail from the Transformation of Westfield Newmarket

Lessons in Retail from the Transformation of Westfield Newmarket
Written by The ReReport
As seen in the Source link, written by on 2019-10-28 16:52:12

As the economy pulled itself out of the doldrums caused by the financial crisis and the competitive landscape continued to evolve with Botany Town Centre and Sylvia Park growing and expanding, Westfield’s plans also continued to evolve.

In Auckland, the evidence from the success at other suburban malls—increasing their gross lettable area and diversity of offering—was proof that Westfield’s “lifestyle centre” concept would work in the New Zealand market.

In February 2018, the shopping centre closed for a major extension project that would take 20 months to complete. What has emerged is a 88,150sq m site that is home to 230 shops, New Zealand’s first David Jones and 2,800 carparks.

Food and hospitality coupled with entertainment makes Westfield Newmarket the go-to place for food, fun, friends, film and business entertaining. It is Auckland’s first rooftop dining and entertainment precinct.

The alfresco indoor and outdoor dining terrace on the top level of the Australian shopping mall operator’s newly-developed lifestyle centre is home to food hall cafes, eateries, bars and restaurants, including celebrity chef Nic Watt at Inca, a Peruvian style full service restaurant and White and Wong’s modem Asian restaurant and Sardine cocktail bar.