A confronting advert promoting a block of land as ‘almost deceased estate’ did nothing to deter a buyer.
In fact the advert got so much exposure it helped sell the waterfront block in three days for $820,000.
Number 72 McCarrs Creek Rd, Church Point hit the market at the end of February and the prominent advert divided the industry with some people thinking it was in poor taste and disrespectful.
In large bold capital letters Mr Hoekstra’s advert reads “almost deceased estate, must be sold”
However the vendor Pieter Hoekstra was happy to back the advert saying it reflected what was happening to him at the time.
The northern beaches resident who had owned the land since 1985 received bad news from his cardiologist the same day he signed the auction papers for the land.
He jokingly told his real estate agent to hurry up and sell the property before it became a deceased estate.
“It was all about the timing,” Mr Hoekstra said.
Real estate agent Lachlan Elder, of LJ Hooker Mona Vale, said he had received some complaints about the advert but he also found a buyer for the land in three days.
“It sold to neighbours,” he said.
“I always knew they would probably end up being the buyers. They just needed some pressure,” he said.
The untouched block of land with 16m of frontage to Brown’s Bay was booked to go to auction on Saturday March 16 but it sold weeks early for $10,000 less than its guide.
Mr Elder said the market was still tough but he was seeing people who had rented last year now rejoin the market and start looking to buy.
“Yesterday the market sold the property,” he said.
“Today, the agent does.”
Meanwhile Mr Hoekstra is home from hospital and recovering.