In 2018, Digital Live raised more than $25,000 for charity Hands Across the Water to support the ongoing education of disadvantaged children and their communities in Thailand.
In 2019, Digital Live founder and REA industry relations director Steve Carroll will expand the concept across the country, and ride 500km through Thailand in an effort to quadruple the funds raised for the charity.
Mr Carol said many Queensland real estate agents and property managers missed out on the huge opportunity that social media and digital marketing offered.
“To help bridge this gap, I created Digital Live, a six month coaching program that includes a full day workshop at Queensland University of Technology with some of Australia’s most knowledgeable digital coaches,” he said.
“In 2018 over $30,000 was raised for our charity partner Hands Across The Water which helps disadvantaged children with their education.
“I will be riding with 20 real estate agents 500kms across Thailand to deliver this money, plus an additional $100,000 of sponsorship donations.”
Mr Carol said he expected more than 200 real estate professionals to sign up for the program and all profits would be donated and delivered to the charity in Thailand in May next year.
The first two riders to sign up included Lauren Hampson, a sales administrator from Ray White Noosa, and the director of Place Graceville Brad Robson.
This will be the first time Ms Hampson has attempted a ride like this before, and said she was doing it to provide Thai children and communities with the same support Australians had in achieving their goals.
“This could be anything from living in a safe home, making more friends, going to school, getting a job, or even graduating university — a small portion of the opportunities Hands Across the Water have managed to provide the Thai community over the past 13 years,” she said.
While this will be the first time Ms Hampson would attempt a ride like this, she said she wasn’t a stranger to the sport.
“My parents were triathletes growing up and we travelled a lot to participate in a variety of events, including the Noosa Triathlon, WA Ironman, New York Marathon, and Cairns to Karumba, which involved cycling 780km over seven days,” she said.
For Mr Robson, who only first picked up a road bike in 2016, he loved the concept and jumped on board straight away.
“I picked up a road bike for the first time in February 2016, trained hard for 12 months to compete in the Taupo Ironman and I haven’t picked up the bike since,” he said.
“I’ve been out of training for a little while and this was the perfect excuse to get me back on the bike and back training again.”
Hands Across the Water founder Peter Baines will join the ride, and Mr Robson said the chance to spend a week with such an inspirational man, as well as many other great leaders was a once in a lifetime opportunity.
“More than that, I get the opportunity to raise money for an exceptional cause,” he said.