WOMEN now outnumber men in real estate, but Brisbane industry coach and mentor Sherrie Storer said women remained under-represented in leadership roles.
ABS data shows that women account for 55 per cent of employees working in the rental, hiring and real estate services, but Ms Storer said the number of women in principal and leadership positions remained below par.
However, this is changing, she said.
And male agents were seeking training to adopt a more ‘feminine’ approach with sellers that require more empathy.
“Women have tended to be more in property management and support roles but there is a push to change that,” she said.
“We are seeing a greater push for that change from the top now, not just the grassroots.”
To coincide with International Womens Day today, Ms Storer has announced and released early bird tickets to the third series of her Women in Real Estate Business Breakfast, which will be held in Brisbane, Sydney, Melbourne and now Adelaide.
And, for the first time, men will also take to the microphone.
“As an agent, I didn’t see inequality, I saw that you got what you put in,” Ms Storer said.
“There are opportunities but we need to have conversations around issues like returning to work after having a baby, flexible working arrangements … building support teams.
“For a long time the real estate industry was dominated by, and run by, men, but selling property can be stressful, emotional, and vendors want a personalised service.
“That does not mean taking a more feminine approach but making those heart-to-heart connections.
“Sellers want to build trust and rapport. Giving over the keys to your home is like handing over the keys to your sanctuary. They want a personalised service.”
To continue those conversations, the breakfast series will consider topics ranging from ways to increase female participation in principal and leadership positions, the concept of quotas and how best to support women returning to the workforce after childbirth.
Ms Storer said the debate would be opened up to both genders, saying men needed to be involved in the conversation for change to happen.
“A third of the attendees at previous events have been men and we want to see everyone, male, female, gay, straight, involved,” she said.
“We have a massive line-up of 32 highly-respected speakers across all four events.”
Last year, tickets to the event sold out within a matter of days. Now in its third year, Ms Storey is expecting double that number to attend.
Among the keynote speakers will be Thomas McGlynn, sales director and chief auctioneer for The Agency, and Leanne Pilkington, managing director of Laing+Simmons.
Early bird tickets are now available for $135, with full priced tickets costing $150. The first event will be held in Brisbane on August 7.
For more information or to purchase tickets click here.