A STRIKING artwork has completed a Melbourne property developer’s regeneration of a Belmont retail building.
The developer paid $7.12 million for the complex in 2018, negotiating three new leases with The Butcher Club, Best Indian Grocer and Australian Luggage Company prior to settlement in February, along with signing existing tenant The Bicycle Centre to a new five-year term.
Up Property managing director Adam Davidson said the agreements supported the trend of tenants choosing to move into local shopping strips for more affordable rents and greater floorspace.
The artwork on the north-facing wall by Torquay-based street artist Buff Diss is visible to drivers travelling south from the city.
Mr Davidson said the firm was passionate about increasing the standard of presentation of properties in the area.
“Through the revival of each of our developments, we are working to further breathe life into the Geelong community,” Mr Davidson said.
“When we are looking for new projects, we seek to identify sites that have hidden potential and work to realise this and transform them into a landmark that is recognisable for the region.
“For High St, we wanted to create something of meaning for the local community which is why we got Buff Diss on board. His amazing mural has lifted the visual street appeal of the asset and provided a piece of artwork that visitors and the Geelong community can enjoy.”